Multilingual SEM

Managing from what you get from a Pay Per Click (PPC) campaign requires a sophisticated blend of technologies, skills, and specialist knowledge. Echolution’s service can improve results many, many times over.

In order to organise an efficient, successful foreign language PPC campaign it’s crucial to understand the online searching habits of Internet users in your target country. And crucial to this is understanding that certain search engines are more popular in each country, and this is rarely the same as it is in the USA or Europe.

It’s important not to simply translate a campaign which has been written in English into Russian / Chinese / Korean, but to fully understand the cultural, social, and technological barriers to success in that territory.  Understanding how key phrase research works in not only a different language, but a different family of languages, is far more complex than simple translation of website copy.

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